What's New with PGK?
Lawrence M. Green, Published December 2, 2019
"How did what's new get to be what's new?"
We at PGK (Promiseland Global Kids) have been asking ourselves this question recently.
And, whether you're a friend, supporter, parent, educator, customer, affiliate, strategic partner, or are simply interested in the dynamics of entrepreneurship we welcome you to our introductory PGK Lifestyle Post and invite you to explore the answers with us.
So, let's start by answering "What's new?" with another question. "How do you meet the challenge of staying relevant when you're struggling to survive your company's start-up phase?... How do you keep moving forward?"
The Foundation of PGK
In PGK's case having a creative vision to serve as the foundation for our businesses and the stubborn faith to see that vision through appear to be the indispensable elements for staying relevant and for being able to rebuild as often as necessary.
Let's take a quick look at our past, as it might relate to the present for some of our fellow entrepreneurs.
After years of trying to build a successful career in the music industry Law Cunningham, PGK's president and CEO, was driving home from his day job one evening when he had an insight so clear that he had to pull to the side of the road.
He immediately called a songwriter he knew and asked, "Do you think you can write children's music that's educational?"
That same night he called a music producer whose work he was familiar with and asked, “Do you think you can write children’s music: cool, hip, educational, but ‘funky'... you know - hot?"
Three days later at his day job he approached a work colleague who he knew could sing in a child-like voice and asked her, “Can you write and sing in Spanish?”
The answer to all three questions was, "Yes." That's how Law's creative vision to produce educational and entertaining children's music - the idea that made him pull to the side of the road - became the foundation on which Promiseland Global Kids is built.
How do you meet the challenge of staying relevant when you're struggling to survive your company's start-up phase?... How do you keep moving forward?
PGK Building Blocks
Now we all know that a foundation, though absolutely necessary, is limited to ground level work. In order to build a house we can live in we have to build upwards, starting with the cornerstone which for us is our mission.
PGK's mission - a refining of Law's original creative vision - is to "empower children and teens by inspiring them to desire knowledge, explore their creativity, aspire to greatness in their future professional choices, and encourage those with entrepreneurial spirits."
PGK's business vision - the building blocks set in alignment with its mission - is to "create products, services and programs that, in combination with its Youth Empowerment Initiatives and its Scholarship in Education Fund, inspire children and teens to recognize and fulfill their potential."
More than just pretty words, these mission and vision statements are the basis for PGK's unique business model, music, trademarked characters and other intellectual properties, corporate philosophy, and our desire that children happily embrace education as a way of life.
"Now we all know that a foundation, though absolutely necessary, is limited to ground level work. In order to build a house we can live in we have to build upwards, starting with the cornerstone which for us is our mission."
Our friends and supporters may already know that the PGK house, though under construction, includes multiple rooms:
Business Groups such as:
- PGK Music Box
- PGK Educational Tools
- PGK Activewear
- PGK Books
Youth Empowerment Initiatives:
- Health & Fitness
- Language Learning
- Performing & Creative Arts
Community Engagement Programs such as:
- Adopt-A-Program to Read
- Sponsor-A-Child to Perform
- Community Enrichment Fundraisers
PGK Brands such as:
- Promiseland Park
- Adventures of Young Princess Promise
- Baby Roos
- PGK Campions
Sales Channels such as:
- Community Engagement
- Talent Acquisitions
The Nonprofit PGK Scholarship in Education Fund
The Law Global Distribution Group
"Today we're able to achieve long-held goals such as establishing Affiliate Marketing where we provide opportunities for individuals to make money as partners in PGK's distribution network."
What friends and supporters may not know is how our mission and vision have provided the determination - the stubborn faith - to stay relevant by overcoming seemingly insurmountable odds and obstacles. No entrepreneur, nobody who's ever put together their own business - successful or not - would be surprised by the challenges PGK has faced, challenges such as:
- Limited Finances
- Day-to-day High-quality Work
- Maintaining Work Ethic While Deferring Compensation
- Quality Control's Influence on Workload and Project Timelines
- Committing to Continuous Learning
- Human Nature Under Stressful Circumstances
- Changing Technologies
- Unforeseen Delays
- Natural Disasters and Their Unforeseen Effects
"The purpose of these bundles is to engage children more comprehensively than can be done with individual items, understanding that different children learn in different ways and react in various ways to different stimuli, ways that strengthen their overall learning experiences."
Innovation - A Result of Determination
What may be surprising is that we're now entering the market using technology that allows us to establish the PGK business model as it was envisioned from the beginning - technology that didn't exist years ago when Law Cunningham first had his creative vision.
Today we're able to achieve long-held goals such as establishing Affiliate Marketing where we provide opportunities for individuals to make money as partners in PGK's distribution network.
We're also able to expand the reach of our brands and intellectual properties through on-demand product services, cross market products from multiple PGK business groups, and serve a larger customer base - all with greater ease than in earlier years by using newly available technology to go to market.
"The most innovative feature of PGK educational tools, books, activewear and other products is that… they're all enhanced by the inclusion of songs from PGK Music Box (or) audio from PGK Books."
Perhaps most exciting for supporters, customers and affiliates alike is the fulfillment of our long-held goal to offer product bundles. The purpose of these bundles is to engage children more comprehensively than can be done with individual items, understanding that different children learn in different ways and react in various ways to different stimuli, ways that strengthen their overall learning experiences.
PGK Activewear Audio Apparel
Commitment to Audio Products
The most innovative feature of PGK educational tools, books, activewear and other products is that whether they're bundled or individual items they're all enhanced by the inclusion of songs from PGK Music Box. These songs, sung by beloved PGK characters, entertain and teach children life lessons in the areas of basic academic skills, character development, personal care, and care for our environment. Story books are enhanced by the inclusion of audio from PGK Books.
Maintaining the integrity of our business model, offering a wide range of product bundles, and including music or story book audio with all of our products is what's new at PGK. Commitment to a creative vision and the stubborn faith to endure combined with recent technological innovations is how it happened.
So, whether you're a friend, supporter, parent, educator, customer, affiliate, strategic partner, or one simply interested in the dynamics of entrepreneurship we invite you to comment on and share this, our introductory PGK Lifestyle post, and visit us at www.megastore.pgkclubhouse.com.
This is only the beginning of PGK's journey, and with so many ways to serve you and your children, we look forward to doing so. Check out our future PGK Lifestyle Posts for information relevant to our ongoing mission to empower children through education and entertainment and more discussions regarding entrepreneurship.
Thanks for spending your time with us, and we'll see you next time.