Literacy facts:

• • "Perhaps the most serious problem with current literacy campaigns is that they ignore, and even divert attention from, the real problem: Lack of access to books for children…"

• Krashen, 2007

• "A single, brief exposure to good reading material can result in a clear increase in enthusiasm for reading."  

• Ramos and Krashen, 1998

• "Creating a steady stream of new, age-appropriate books has been shown to nearly triple interest in reading within months."

• Louis Harris, 2003

• "The most successful way to improve the reading achievement of low-income children is to increase their access to print."

• Sanford Newman, 2000

Key Adopt-A-Program to Read Campaign Roles

PGK Adopt-A-Program to Read Sponsors

These Sponsors are businesses, organizations and individuals who agree to support PGK’s Youth Empowerment Literacy Initiative by purchasing then donating PGK educational tools and books to Recipient Organizations, thereby creating unique opportunities for Sponsors to promote their brands/causes and resulting in closer ties to their communities.

PGK Adopt-A-Program to Read Recipients

These Recipients are caretaker organizations such as public and private schools and daycares that agree to participate in the program. They receive their books as donations from their program Sponsors then distribute them to the children under their care.

PGK Community Engagement Specialists

These Specialists manage the logistics for each Sponsor-Recipient transaction and any associated events as well as assist in a Sponsor's selection of a Recipient Organization when necessary.

Sponsor packages above 250 Interactive Smart-Books include

• Stand-Up Displays or posters
• 50 fliers
• Additional Free PGK Music giveaways for customers and client
• and QR Codes

These Marketing Tools can all be placed in sponsor designated locations, recipient locations, and any other organizations or businesses that might support sponsor or recipient causes.

Furthermore, these large sized stand-up displays and posters feature each sponsor's brand as well as PGK trademarked characters like PG the Kangaroo. The QR codes that allow parents and children to access the Educational Tools you sponsor and free songs from PGK Music-Box Albums.

PGK's Adopt-A-Program to Read Featured Products

This is the initial campaign, undertaken in support of the PGK Youth Empowerment Literacy Initiative. Promiseland Park’s Pre-K and Kindergarten Audio Smart-Book, 2nd Edition and The Adventures of Young Princess Promise are the featured educational tools used in the Adopt-A-Program to Read campaign.