A first-generation owner of a PGK Commemorative Golden Ticket NFT who chooses to complete the optional registration form and target a particular community with the Scholarship portion of their NFT purchase can do so by entering their chosen community's zip code on the form. They can also option in by entering their name and having their participation in the awarding of the scholarship made public along with information about the scholarship itself.
However an owner chooses to donate the scholarship portion of their Golden Ticket NFT purchase, whether publicly or anonymously, the PGK Scholarship In Education Fund and Datavault Technologies implements a coordinated campaign of press releases and other forms of publicity.