Welcome to you all, and thank you for your interest in working with Promiseland Global Kids (PGK). At PGK we're committed to people coming on as PGK Lifestyle Associates and changing their lives for the better.
Module 1: Day 1
Welcome
Introduction
At PGK our main goal is to empower our PGK Lifestyle Associates with the opportunities, continuity and stability to prosper financially and thrive professionally, so they can in turn empower the children we serve.
- We use a combination of children's education and entertainment products, community engagement, our nonprofit PGK Scholarship in Education Fund, and other means to enrich children's lives and therefore strengthen their communities.
Our business model and business practices are also designed so that every PGK Lifestyle Associate has access to unlimited income creation and career advancement. There are no caps on the amount of money you can make with PGK, and the only job you can't ever have is President of the Law Global Enterprises Holdings Company - PGK's managing company.
That said, later in 2020 we will introduce PGK's Future Moguls Program through which we will begin recruiting and developing candidates for upper level management positions in all of PGK's Business Groups - positions that include CEOs, CFOs and CTOs.
PGK will always be committed to discovering and developing leaders and others strong in the entrepreneurial spirit who are determined, self-motivated, willing to show initiative, and are willing to take the necessary risks - together with and supported by PGK - to help build their long-term prosperity.
Simply put, if you're a go-getter PGK will provide you with opportunities and the means to go get it.
In this spirit, we offer all PGK Lifestyle Associates opportunities to make money during their training by giving them quick instruction into how to coordinate PGK Fundraisers and also by having them participate in PGK's Social Media Support Program.
The PGK Mission
PGK's mission, vision, and business philosophy are the foundation of our integrity and the driving force behind every PGK Lifestyle Associate's success.
Hoping to contribute to a more humane future, PGK's mission is to empower children and teens by inspiring them to desire knowledge, explore their creativity, aspire to greatness in their professional choices, and encourage them to discover their entrepreneurial spirits.
The PGK Vision
PGK's vision is to create products, services and programs that, in combination with its Youth Empowerment Initiatives and its Scholarship in Education Fund, inspire children and teens to recognize and fulfill their potential.
As the cornerstone of its vision, PGK's Youth Empowerment Initiatives exist to provide opportunities and means for children and teens to serve their families and communities as well as themselves. We'll talk about these initiatives later in Training.
PGK Youth Empowerment Initiatives
PGK's mission of empowering children through education and entertainment finds expression in the implementation of its Youth Empowerment Initiatives, which are managed through the nonprofit PGK Scholarship in Education Fund in part through offline sales generated through the Community Engagement Sales Channel. PGK's Youth Empowerment Initiatives are as follows:
- The Environment
- Health & Fitness
- Literacy
- Performing & Creative Arts
- Language Learning
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S.T.E.A.M.
- Science
- Technology
- Engineering
- Arts
- Math
- Business & Economics
Other PGK Commitments
In addition to being committed to our mission, vision, the long-term success of all PGK Lifestyle Associates, and being a socially responsible business, PGK is committed to bootstrapping - that's to say the strategy of being self-sufficient by financing all operations and development ourselves.
We aren't interested in venture capitalists coming in, taking over operations, pushing out our people, compromising our brands, and stealing PGK's wealth from its creators by waving money in our faces in amounts that are tempting but that in reality low ball our value. It's fool's gold. As potential PGK Lifestyle Associates it's important that you understand this coming in.
PGK is also committed to serving bilingual communities by providing foreign language products and services that include a strong community engagement presence. We are presently engaged in serving communities of various nationalities. This commitment will also aid in our expansion into global markets.
PGK Cultural Principles
Evidence of PGK core values such as integrity, determination, innovation, and independence are embodied in PGK's Cultural Principles, which include the following:
- Empower entrepreneurial, driven, and professional yet ethical people who work well as individuals and as members of a team. Provide them with readily accessible and uniquely affordable opportunities to succeed.
- Partner with people who are determined to achieve financial freedom.
- Partner with people who want to make a positive difference in the world by empowering children and their communities.
- Partner with people who want to make history - people who want to be part of building a new, industry changing multimedia conglomerate that serves the educational and entertainment needs of children domestically and globally.
- Partner with people who are curious and dedicated to constantly improving their careers through continuous learning.
- Partner with people who are confident enough to prize diversity.
- Maintain independence from 3rd-party influence in any and all markets domestically and globally.
- Provide equal opportunity and equal pay for all PGK Lifestyle Associates.
The Promise in Promiseland
Should you become a PGK Lifestyle Associate there's a good chance you'll end up in a conversation about our name.
The word "Promiseland" in Promiseland Global Kids is sometimes confused with the biblical term "promised land". Even though Law Cunningham, PGK's founder, president and CEO, identifies as Christian, PGK properties, products, services, programs, and Youth Empowerment Initiatives benefit children of all religious, ethnic, socio-economic, and cultural backgrounds as well as their communities.
The "Promise" in Promiseland comes from Law Cunningham's daughter and youngest child who's name is Promise.
That said, customers and audiences can look forward to faith-based Christian productions being released in the future through Sincere Kingdom Media - another Law Global Enterprises business group. It's not directly tied to PGK but will be available to PGK Lifestyle Associates who wish to earn income selling and promoting Christian products, services and programs.
The Challenges of PGK Lifestyle Academy Training
The Challenges of PGK Lifestyle Academy Training
All of us, at some point, have sat in a classroom, studied, or tried to finish a homework assignment and asked ourselves, "What does this have to do with me? I'm never going to use this in the real world." Based on goals, interests, talents, circumstances and anything else that plays a role in our futures we've probably been right most of the time. On the other hand there have probably been a few times when we thought, "I should've paid more attention in school."
PGK Training is comprehensive and challenging, and all of the information provided is relevant and contributes to PGK's commitment to provide you with opportunities to maximize your success and prosperity. Understanding the soundness of PGK's unique business model is critical for all of our Lifestyle Associates.
All Lifestyle Associates must be able to establish and direct the narrative when communicating with 2nd and 3rd parties such as customers or community organizations. It's important that these parties don't make assumptions that are detrimental to the PGK brand or businesses. Effective communication of PGK's unique strengths and advantages by Lifestyle Associates prevents these assumptions.
Also, in the course of your work legitimate questions will come up, questions you yourselves will probably have:
- "Why are you bootstrapping instead of actively looking for investors?"
- "Why do you have people selling your products instead of putting them in stores?"
- "Why are you doing so many different things?"
Customers' and other constituent's firm understanding of PGK as a business and brand is necessary for customers and other constituents to maintain confidence in their PGK related activities and PGK businesses as a whole.
Introduction
Continuous Learning
All PGK Lifestyle Associates must successfully complete Continuous Learning training modules within designated timeframes in order to remain in good standing. The ongoing knowledge acquired by doing so will help Associates sustain their earning power.
Compensation
Compensation Basics
All PGK Lifestyle Associates are compensated through customized Commissions Packages that include a combination of the following:
- Sales Commissions - 10 - 25% of gross revenue
- Referral Bonuses - 3% of gross revenue
- Recruitment Commissions - 1 - 5% of gross revenue
- Product Discovery Royalties - 2% of gross revenue
- Talent Discovery Royalties - 1% of gross revenue
Commission and Royalty amounts are subject to change.
Also, note that PGK Lifestyle Associates are not required to purchase the products they sell. This means higher profitability and Return on Investment.
PGK Primary Payouts Schedule
Payout Frequency
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Bi-weekly
- Payout on or before the 15th and 30th of each month
- February Payout on or before the 15th, 28th and 29th of the month
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Monthly
- Payout on or before the 15th of each month
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Quarterly
- Payout on or before the 15th of the first month of each quarter
Payout Schedule
Sales Commissions
- Bi-weekly
Recruitment Registrations
- Monthly
Recruitment Commissions & Referral Bonuses
- Monthly
Director Payments
- Quarterly
Sales Channel Director Payments
- Quarterly
Commissions, Bonuses & Royalties Available to All PGK Lifestyle Associates
"Promiseland Park's Pre-K and Kindergarten Audio Smart-Book is a meaningful educational workbook that, I believe, will support the development of literacy in our young readers.
As an educator and owner of an early childhood center, I believe in fostering reading through well-written books that support learning.
With this wonderful workbook PGK Educational Tools gives parents and teachers an opportunity to readily assess their children's level of literacy and mastery of other fundamental early education skills. PGK accomplishes this by providing instructional exercises and songs that are age-appropriate and fun.
I recommend Promiseland Park's Pre-K and Kindergarten Audio Smart-Book and support its use in early childhood education."
Dana Kearney
Founder and owner of Village Babies Development Center in South Orange, New Jersey.
Direct Recruitment or Referral Bonus
The Direct referral bonus is a 3% gross revenue commission on sales made by PGK Lifestyle Associates who have been successfully onboarded, trained and are in the field. They are paid to those PGK Lifestyle Associates whose referrals have been documented and are on record with PGK.
PGK Lifestyle Associates
List of PGK Lifestyle Associate Careers
Being a PGK Lifestyle Associate can include the following careers:
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PGK Lifestyle Distribution & Expansion
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Distribution & Expansion Directors
- Interim Territory Recruitment Directors *
- Brand Directors *
- Sales Channel Directors *
- Sales Team Directors
- Recruitment Team Directors
- Product & Talent Discovery Team Directors
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Distribution & Expansion Directors
- PGK Lifestyle Recruiters *
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PGK Lifestyle Specialists
- Advertising Specialists
- Concert Promoters
- Event & Party Specialists
- Fundraiser Specialists *
- PGK Radio Consortium Specialists
- Pioneer Expansion Specialists *
- Retail Store Owners
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Nonprofit PGK Scholarship In Education Fund
- Community Engagement Specialists *
- Young Creators Candidates
- Young Executives Candidates
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PGK Lifestyle Retailers
- State Online Store Owners
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Product & Talent Discovery
- Authors, Producers, Designers & Performers
- Educational Tools Lesson Designers - Teachers
- Product Investors
- Product & Talent Scouts
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Future Moguls Candidates
- PGK Activewear Executive Interns
- PGK Books Executive Interns
- PGK Concert Promotions Executive Interns
- PGK Clubhouse Megastore Executive Interns
- PGK Educational Tools Executive Interns
- PGK Films Executive Interns
- PGK Interactive
- PGK Merchandising Executive Interns
- PGK Music Box Executive Interns
- PGK Music Publishing Executive Interns
- PGK Toys Executive Interns
- PGKTV Executive Interns
- *These particular PGK Lifestyle Associates will be the focus of this Training course.
PGK Academy Training Requirements
Training Classes & Tools
- Advanced Channel Orientation
- Advanced Channel Orientation Follow Up
- General Training
- Sales Training - Pitches & Rebuttals
- Primary New Candidate Training Tools
Training Pathways
Independent Training
PGK Independent Training is available for Lifestyle Candidates who thrive on self-study or whose schedules or circumstances don't allow for them to attend regularly scheduled classes consistently.
Requirements:
- Must attend a minimum of one (1) Advanced Channel Orientation class
- Must attend a minimum of one (1) Advanced Channel Orientation Follow Up class
- Must enter a minimum of one (1) Opportunity each into the following Opportunity Trackers:
- Recruitment
- Sales
- Product & Talent Discovery
- Must attend a minimum of one (1) Sales Training - Pitches & Rebuttals class
- Must learn the PGK Elevator Pitch by heart
- Must learn the PGK 5-minute Pitch by heart
- Must pass the General Training Final Exam with a minimum grade of 80% correct
Full Participation Training
In PGK Full Participation Training it's important for Lifestyle Candidates to understand the need for them to be fully engaged in their PGK Training experience.
It's important to understand that Candidates must take it upon themselves to ask questions, make comments, and address their concerns during General Training sessions.
We encourage Candidates to be confident enough to make themselves heard and to risk being wrong in an effort to increase their knowledge and come back stronger. Don't let us as your instructors proceed unless you have a reasonable understanding of the topic at hand.
Requirements:
- Must attend 100% of all General Training classes
- Must attend a minimum of one (1) Advanced Channel Orientation class
- Must attend a minimum of one (1) Advanced Channel Orientation Follow Up class
- Must attend a minimum of one (1) Sales Training - Pitches & Rebuttals class
- Must learn the PGK Elevator Pitch by heart
- Must pass the General Training Final Exam with a minimum grade of 80% correct
Directorship Program Training
PGK Directorship Program Training is for Lifestyle Candidates who want to be PGK Directors and have demonstrated this desire by showing extraordinary initiative and completing a rigorous interview process.
Requirements:
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Must attend a minimum of 75% of all General Training classes
- Must attend a minimum of two (2) Advanced Channel Orientation class
- Must attend a minimum of two (2) Advanced Channel Orientation Follow Up class
- Must attend a minimum of two (2) Sales Training - Pitches & Rebuttals class
- Must learn the PGK Elevator Pitch by heart
- Must learn the PGK 5-minute Pitch by heart
- Must pass the General Training Final Exam with a minimum grade of 80% correct
Training Pathways
When recruited or upon registering, Candidates were asked whether they preferred to follow a Sales or Recruitment Training Pathway. For now, those who are undecided will default into Recruitment Training.
Discovery Commissions & Royalties
Discovery Commission and Royalties are net revenue sales commissions and rotyalies paid to PGK Lifestyle Associates who have discovered producers, creators, performers or designers who are featured on or in products, services and programs that are commercially released by PGK Business Groups.
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*Creator Discovery Commission Parameters
All Discovery Commissions are based on and strictly limited to revenues generated from select products, services and programs. Discovery Commissions do not include music publishing revenues.
Creator Discovery Commissions
Producer Discovery Commission
The Producer Discovery Commission is a 1% net revenue commission paid to a PGK Lifestyle Associate who discovers a music producer who signs with PGK and has one or more musical submissions that have been commercially released by PGK.
Screenwriter Discovery Commission
The Screenwriter Discovery Commission is a 1% net revenue commission paid to a PGK Lifestyle Associate who discovers a screenwriter who signs with PGK and has one or more submissions that make use of their written content commercially released by PGK.
Songwriter Discovery Commission
The Songwriter Discovery Commission is a 1% net revenue commission paid to a PGK Lifestyle Associate who discovers a songwriter who signs with PGK and has one or more musical submissions that make use of their lyrical content commercially released by PGK.
Composer Discovery Commission
The Composer Discovery Commission is a 1% net revenue commission paid to a PGK Lifestyle Associate who discovers a music composer who signs with PGK and has one or more musical submissions that have been commercially released by PGK.
Talent Discovery Commissions
Lead Performing Artist Discovery Commission
The PGK Lead Performing Artist Discovery Commission is a 2% net revenue royalty paid to a PGK Lifestyle Associate who discovers talent that is under contract to a PGK business group and functions as a lead performer in the fulfilment of their contractual duties. Leading Performing Artists include:
- Singers
- Rappers
- Actors
- Dancers
- Musicians
- Fashion Designers
Featured Producer Royalty
The Featured Producer Royalty is a 1% net revenue prorated per album or per single royalty paid - after the recovery of production costs - to a PGK Lifestyle Associate who discovers a Featured Producer, resulting in exclusive agreements between the Featured Producer and PGK Music Box LLC and the Featured Producer and PGK Music Publishing LLC and resulting in the subsequent commercial release of an album or single on which the producer is featured.
Product Discovery Commissions
Album Royalty
The Album Royalty is a 2% net revenue, prorated per album sold royalty paid - after the recovery of production costs - to a PGK Lifestyle Associate who discovers a Lead Performing Artist, resulting in an exclusive agreement between the artist and PGK Music Box LLC for the subsequent commercial release of an album on which the artist is the lead performer.
Single Royalty
The Single Royalty is a 2% net revenue, prorated per single sold royalty paid - after the recovery of production costs - to a PGK Lifestyle Associate who discovers a Lead Performing Artist, resulting in an exclusive agreement between the artist and PGK Music Box LLC for the subsequent commercial release of a single on which the artist is the lead performer.
3rd-Party Product Discovery Commissions
The 3rd-Party Product Discovery Commission is a 1% gross revenue commission generated by the sale of products or programs not produced by PGK but distributed by the PGK Lifestyle Sales Division. It is paid to the PGK Lifestyle Associate who discovers the product or program. The 3rd-Party Product Discovery Commission does not include dropshipping products.
Single Royalty
The Single Royalty is a 2% net revenue, prorated per single sold royalty paid - after the recovery of production costs - to a PGK Lifestyle Associate who discovers a Lead Performing Artist, resulting in an exclusive agreement between the artist and PGK Music Box LLC for the subsequent commercial release of a single on which the artist is the lead performer.
Intellectual Properties Discovery Royalty
Producer-Composer-Songwriter Music Publishing Royalty:
The Producer-Composer-Songwriter Music Publishing Royalty is a 1% gross revenue, prorated royalty resulting from any music publishing income generated from producers, composers or songwriters who are signed to PGK Music Publishing LLC. It is paid to a PGK Lifestyle Associate who discovers such a producer, composer or songwriter. The Producer-Composer-Songwriter Music Publishing Royalty does not include any advances to PGK Music Publishing LLC, or any advances to the aforementioned producer, composer or songwriter. It also does not provide to the discoverer of the aforementioned producer, composer or songwriter payment of any mechanical royalties derived from PGK Music Box LLC.
*As PGK business groups and sales channels scale up and expand, more commission opportunities will become available. All PGK Lifestyle Associates will be kept updated regarding the commissions, bonuses and royalties they're eligible for.
PGK Lifestyle Associates
Regarding our recruitment of PGK Lifestyle Associates, we are committed to discovering talent and rewarding drive. At PGK we understand that talent is often overlooked, and we're committed to finding it. But, we also understand that talent alone is never enough. Again, we seek to discover and empower those who are driven.
Everyone who works under the Promiseland Global Kids umbrella is a PGK Lifestyle Associate, and they all have two things in common. All PGK Lifestyle Associates directly support PGK's mission by empowering kids and their communities, and they all appeal to a spirit of entrepreneurship. There are multiple pathways to a PGK Lifestyle, many of which intersect, providing exciting opportunities to use multiple skills, exercise initiative, and satisfy a wide variety of interests.
List of PGK Lifestyle Associate Careers
Being a PGK Lifestyle Associate can include the following careers:
-
PGK Lifestyle Recruitment & Expansion
-
Recruitment & Expansion Directors
- Interim Territory Recruitment Directors
- Brand Directors
- Sales Channel Directors
- Sales Team Directors
- Recruitment Team Directors
- Product & Talent Discovery Team Directors
- PGK Lifestyle Recruiters
-
PGK Lifestyle Specialists
- Advertising Specialists
- Concert Promoters
- Event & Party Specialists
- Fundraiser Specialists
- PGK Radio Consortium Specialists
- Pioneer Expansion Specialists
- Retail Store Owners
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Recruitment & Expansion Directors
-
Nonprofit PGK Scholarship In Education Fund
- Community Engagement Specialists
-
Product & Talent Discovery
- Authors, Producers, Designers & Performers
- Educational Tools Lesson Designers - Teachers
- Product Investors
- Product & Talent Scouts
-
Future Moguls Candidates
- PGK Activewear Executive Interns
- PGK Books Executive Interns
- PGK Concert Promotions Executive Interns
- PGK Clubhouse Megastore Executive Interns
- PGK Educational Tools Executive Interns
- PGK Films Executive Interns
- PGK Interactive
- PGK Merchandising Executive Interns
- PGK Music Box Executive Interns
- PGK Music Publishing Executive Interns
- PGK Toys Executive Interns
- PGKTV Executive Interns
PGK Lifestyle Associate Tools
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Channel Orientation Tool Kit
The PGK Channel Orientation Tool Kit is a resource for training and information that helps PGK Lifestyle Candidates familiarize themselves with some sales opportunities, tools and basic procedures. The Tool Kit includes the following:
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Conference Links:
- Channel Orientation Video Conference Link
- Channel Orientation Opportunities Follow-up Link
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Presentations to Businesses, Consumers and the General Public:
- Future Moguls Opportunities
- Recruitment Opportunities Tracker
- Referral Opportunities
- Product & Talent Discovery Opportunities
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Recruitment Channel Exercises:
- Social Media Support
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Presentations:
- General Presentation
- PGK Three Operational Fronts
- Adopt-A-Program to Read
- Fundraisers
- Adopt-A-Program for Health
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Sales Channel Exercises - Scholarship in Education Fund:
- Recipient Opportunities Tracker
- Sponsor Opportunities Tracker
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Fundraiser Sales:
- Fundraiser Opportunities Tracker
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Pioneer Expansion Sales Channel Exercises:
- Corporate Opportunities
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Product Reviews:
- Proceed to Brand Collections
- PGK Lifestyle Private Collection
Channel Orientation Tool Kit Link
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Conference Links:
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PGK Business Pages
PGK Business Pages are an example of another highly effective sales tool and will be available soon. They're personalized multipurpose web pages that allow for e-commerce transactions, tracking of sales, recruitment registrations, training, customer access to affiliate partner registrations, as well as access to comprehensive company information. They're issued to PGK Lifestyle Associates for the purposes of branding and promoting their individual entrepreneurship within the Promiseland Global Kids' brand.
Most PGK physical and digital products released by PGK Business Groups are available for sale through PGK Business Pages which also serve as platforms for the display of 3rd-party commercial ad space. Use of PGK Business Pages by PGK Lifestyle Associates puts a wide array of products, programs and services at the disposal of their owners, providing them with opportunities beyond their specific areas of expertise to increase their incomes.
All sales generated through PGK Business Pages are tracked and accounted for through the megastore.pgkclubhouse.com back office so that commissions can be paid to the appropriate parties.
PGK Advanced Channel Orientation Training
PGK Advanced Channel Orientation Training is the initial instruction provided to familiarize you as PGK Lifestyle Candidates with the PGK Sales, Recruitment, and Product & Talent Discovery Channels. Its purpose is to increase PGK business opportunities and networking while providing Candidates with opportunities to earn income during training and familiarize themselves with some of the basic tools, resources and procedures they'll need to function as PGK Lifestyle Associates. This Training is organized into Channel Orientation exercises, which are presented to Lifestyle Candidates before or at the beginning of General Training.
PGK Advanced Channel Orientation Exercises
Product Reviews
During PGK Academy General Training each Lifestyle Candidate who hasn't already started Advanced Channel Orientation will be assigned a PGK Clubhouse Megastore Collection from which they'll select five (5) products to review. Candidates should only choose products that feature the PGK Audio Products Headphone logo.
Digital Marketing Exercises
Email Marketing (Free Song Giveaway)
As an Income Opportunity training exercise for email marketing, Candidates will participate in a PGK Free Song Giveaway. The strategy behind this exercise to start an email marketing database.
When someone downloads a Free PGK song it's at this point that all sales, clicks and website visits associated with the email addresses in your database are tracked to you.
Steps for the Free Song Giveaway include the following:
- PGK provides you with a Link to a Product Page for a Free Song that you can email or text to anyone you wish.
- You can also post your Product Page Link on any of your social media pages.
- Anyone who clicks on your Product Page Link is taken directly to 'Check Out' where they can download their Free Song and share it with a child or multiple children without providing any credit card information. Email addresses are required to complete the transactions, and this is how they come to be entered into your Email Tracker database.
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Any future online sales associated with email addresses established through your Product Page Link are automatically tracked to you by a digital cookie.
- You receive commissions on all sales generated by the PGK Free Song Giveaway for the duration of your digital cookies.
- PGK Lifestyle Candidates have a 90-day digital cookie.
- When you graduate your digital cookie is extended to one (1) year.
- After one year the duration of a digital cookie can be extended up to a lifetime.
Email Marketing (Free Song Giveaway)
As an Income Opportunity training exercise for email marketing, Candidates will participate in a PGK Free Song Giveaway. The strategy behind this exercise to start an email marketing database.
When someone downloads a Free PGK song it's at this point that all sales, clicks and website visits associated with the email addresses in your database are tracked to you.
Steps for the Free Song Giveaway include the following:
- PGK provides you with a Link to a Product Page for a Free Song that you can email or text to anyone you wish.
- You can also post your Product Page Link on any of your social media pages.
- Anyone who clicks on your Product Page Link is taken directly to 'Check Out' where they can download their Free Song and share it with a child or multiple children without providing any credit card information. Email addresses are required to complete the transactions, and this is how they come to be entered into your Email Tracker database.
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Any future online sales associated with email addresses established through your Product Page Link are automatically tracked to you by a digital cookie.
- You receive commissions on all sales generated by the PGK Free Song Giveaway for the duration of your digital cookies.
- PGK Lifestyle Candidates have a 90-day digital cookie.
- When you graduate your digital cookie is extended to one (1) year.
- After one year the duration of a digital cookie can be extended up to a lifetime.
Social Media Support
To date the bulk of PGK's sales have come through direct business to business transactions. We now seek to implement our full-fledged Social Media Support Program, which will increase these all-important business to business sales, increase online sales, and positively impact our success nationally and globally.
This strategy involves the collective, continual and required participation of all PGK Lifestyle Candidates and Associates and the utilization of their collective posts and shares on the following social media platforms:
- YouTube
The main goal of the Social Media Support Program is to increase brand awareness on both national and global scales for the following:
- PGK Brands
- PGK Collections
- PGK Products
- PGK Services
- PGK Programs
By putting consistent effort into our Social Media Support Program PGK Lifestyle Candidates and Associates will increase their offline sales, online sales, and long-term residual incomes.
All that's required is that they create a minimum of two (2) posts on two (2) social media platforms per week and share a minimum of four (4) posts per week from the above listed social media platforms (in any combination). PGK Lifestyle Candidates and Associates are given access to pre-approved PGK posts, images and hashtags.
*Every Lifestyle Candidate and Associate should follow PGK social media pages on the social media platforms they themselves use.
Channel Income Opportunities
PGK Income Opportunities are leads or contacts that could potentially further the business interests of PGK and its Lifestyle Associates/Specialists. They vary according to the channels they apply to, but each opportunity is categorized and recorded in its applicable Opportunity Tracker database where its ownership is documented.
Recruitment Opportunity Exercises
Recruitment Opportunity Exercises include entering the following opportunities into their respective Tracker databases:
- Recruitment Referral Opportunities
- Future Moguls Candidate Opportunities
- Certified Lesson Planner Opportunities
Sales Opportunity Exercises
Sales Opportunity Exercises include entering the following opportunities into their respective Tracker databases:
- Fundraiser Organization Opportunities
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Community Engagement Opportunities
- Sponsor Opportunities
- Recipient Opportunities
- Corporate Sales Opportunities
Product & Talent Discovery Opportunity Exercises
Product & Talent Opportunity Exercises include entering the following opportunities into their respective Tracker databases:
- Songwriter Opportunities
- Music Producer Opportunities
- Author Opportunities
- Screenwriter Opportunities
- Illustrator Opportunities
Opportunities, leads and contacts established by Lifestyle Candidates during their Income Opportunity Training are avenues to income that belong to the Candidates. Once an Income Opportunity lead is established by a Lifestyle Associate it's grandfathered into their network for as long as they remain with PGK and are in compliance with PGK Business Practices.
PGK Lifestyle Candidate Compensation
During Advanced Channel Orientation Training and General Training PGK Lifestyle Candidates receive commissions on the revenue their Income Opportunities generate at 50% of the rate earned by fully trained PGK Lifestyle Associates. The remaining 50% balance will be paid to Candidates who complete training successfully thereby becoming Lifestyle Associates.
Lifestyle Candidates who don't successfully complete training and therefore don't become full-fledged PGK Lifestyle Associates receive commissions on the revenue from Income Opportunities established during their training at 50% of the full rate for one year after their separation from PGK.
PGK Lifestyle Private Collection
The PGK Lifestyle Private Collection is available exclusively to all PGK Lifestyle Associates, but the purchase of products from it is optional. Our system is designed so that Associates can work successfully without being required to buy any PGK products. That said, items from the Private Collection can greatly enhance Lifestyle Associates' personal marketing and presentation capabilities and therefore increase their bottom lines.
Recruiters receive the full 25% commission on Private Collection Purchases made by their recruits. In addition to the products available, Lifestyle Associates can also purchase PGK Business Cards, Brochures, and Sample Catalogs, which include the following items:
- Sample pages from:
- Promiseland Park's Pre-k and Kindergarten Audio Smart-Book
- The PGK Dental Hygiene Audio Smart-Kit
- The Adventures of Young Princess Promise (available in Spanish)
- Information on:
- PGK Activewear Audio Products
- Adopt-A-Program to Read
- Adopt-A-Program for Health
- PGK Fundraisers
Required Social Media Support - Post Training
Whereas participation in the PGK Social Media Support Program is voluntary during General Training it is required once Lifestyle Candidates become Lifestyle Associates.
In the case of offline sales, Lifestyle Associates who choose not participate in the Social Media Support Program will be subject to a 5% gross revenue penalty, which would decrease their sales income from 25% to 20% of gross revenue.
During each payment period it will be assumed that all PGK executives, staff, and independent contractors qualified to make PGK offline sales are in compliance with the terms and conditions of the Social Media Support Program requirements.
If due to subsequent documentation it is proven that compliance has not been established and maintained during a previous sales period(s) a 5% gross revenue penalty will be charged back by PGK within two payment periods (60 days) through the withholding of future commissions in an amount(s) equal to the applicable penalty.
The PGK Directorship Program
The PGK Directorship Program is a training initiative that's purpose is to fast track PGK Lifestyle Candidates who, through the interview process and the demonstration of strong leadership qualities during Advanced Channel Orientation and General Training, have shown themselves ready to serve as PGK Interim Directors.
Having demonstrated such qualities, Directorship Program Candidates are eligible to serve as Interim Directors, forgoing the normal requirement of working three months as PGK Lifestyle Specialists before assuming one-year Interim Directorships.
PGK Lifestyle Candidates who are interested in interviewing for and participating in the PGK Directorship Program must attend a minimum of 50% of both the Advanced Channel Orientation and Advanced Channel Orientation Followup classes held during their four week training cycle. They must also attend a minimum of six(6) General Training classes and pass the Final Exam with a score of 80% correct or higher.
Interim Directorships
Interim Directorships exist to ensure that the most qualified and driven individuals are appointed as Directors. All PGK Directorships are appointed from a pool of Interim Directors, all of whom have an opportunity to serve in the same or comparable territories.
Interim Directors compete based on the strength of the following metrics:
- Total Territory gross revenue during their tenure
- Total number of successfully onboarded PGK Lifestyle Associates during their tenure
- Total number of new Territories expanded into, within their territorial scope.
PGK Territory Directors
Having completed their Interim Directorships, confirmed PGK Directors recruit and coordinate the expansion of Recruitment, Sales, and Product & Talent Discovery in new territories, based on predetermined criteria as established by the PGK Lifestyle Distribution & Expansion Division.
All PGK Directors are responsible for managing operations in a specific geographical territory. Territories include:
- International
- National
- Regional
- State
- County
- Major City
- Minor City
- City Burrough/Ward
To consistently maintain their territories' appropriate number of teams for each applicable channel, Directors recruit strategically to maintain targeted amounts of PGK Lifestyle Recruitment Teams, PGK Lifestyle Sales Teams, and PGK Product & Talent Discovery Teams.
The success of strategic recruitment and expansion into new territories is dependent on online efforts as well as the boots on the ground approach of qualified PGK Lifestyle Associates who not only contribute to Social Media and other Digital Marketing Strategies but also establish PGK Youth Empowerment Initiatives through our Community Engagement Sales Channel.
Going into our communities, and establishing long-term relationships with schools, children's caregiver organizations, corporations, local businesses, municipal governments, fundraiser organizations, and others allows PGK to scale nationally and internationally, while remaining true to our independent, bootstrapping goals, objectives, strategies, and tactics.
Directors have quarterly recruitment and territorial expansion quotas to fulfill. They are paid a percentage of all revenue generated in their particular territories, as well as a percentage of all revenue generated by PGK Lifestyle Associates whom they personally recruit.
PGK Territory Director Compensation
Directors are paid a percentage of all sales revenue generated in their own designated territories.
- Directors receive 1% of the total Territorial Gross Revenue as a Quarterly bonus
- Interim Directors with the highest Quarterly scores receive 1% of the total Territorial Gross Revenue as a Quarterly bonus
- Interim Directors receive a 3% Gross Revenue commission on all PGK Lifestyle Sales Associates they directly recruit.
- Interim Directors receive a 5% Gross Revenue commission on all directly recruited Registration Fees
Other Territory Director Compensation
Interim Directors will also have access to compensation in other key areas as they successfully complete required Continuous Learning Training modules.
Directors Responsibilities
- Channel Activation
- Sales Training
- Recruitment Training
- Product & Talent Discovery Training
- Recruitment
- Sales Specialists
- Teams
- Requirements
- Make Up
- Recruitment Specialists
- Teams
- Requirements
- Make Up
- Product & Talent Discovery Scouts
- Teams
- Requirements
- Make up
- Online Sales Specialists
- Pioneer Expansion Specialists
- Sales Channel Directors
- Brand Directors
- Future Moguls Candidates
- Young Executives Interns
- Young Creators Interns
- Territorial Overview
- Territorial Hotspots
- Recruitment
- Targeted Ads
- Craigslist
- Indeed
- Sales
- Community Engagement
- In the Field
- Online
- Retail Store Owners (States)
- Product & Talent Discovery
- Fundraisers
- Marketing
- Social Media
- Promotions
- TV
- Radio
- Administration
- Meetings
- PGK Corporate
- Team Meetings
- Sales
- Recruitment
- Pioneer Expansion
Module 1: Day 2
PGK Lifestyle Associates as PGK Affiliate Partners
All PGK Lifestyle Associates have access to the same tools and tracking capabilities necessary to earn revenue in the same way PGK Affiliate Partners do. The following information details this additional income stream.
The tools for earning PGK Affiliate Income are as follows:
-
Conversion (Sales) Triggers such as:
- Affiliate Links
- Online Banners (Creatives)
- Email Trackers
- Coupon Codes (for social media platforms that do not allow affiliate banners)
- Online Business Pages that are exclusive to you and/or promote the particular products, services and programs that you sell (for Level 3 Affiliate Partners and above).
-
An Affiliate Partner Dashboard that tracks/gives you access to statistics and information such as:
- Sales
- Clicks
- Data on all Conversion (Sales) Triggers including their rates of success
- Access to Online Banners (Creatives)
- Payment History and Updates
- Affiliate Partner Terms
- Social Media Marketing Resources
-
Affiliate Links
- Ability to create Links to specific pages
- Ability to shorten Links
- Ability to send and receive Messages from PGK
Platforms for displaying your Affiliate Partner banners include:
- Websites chosen by you (subject to PGK approval)
-
Social Media platforms that allow Online Banners
- All Social Media platforms allow coupon codes which can be customized to you and your brand
- PGK digital advertisements and promotions
- Blogs
- Online Radio Stations
As you earn PGK Affiliate Income you'll be able to sell most products found online at the PGK Clubhouse Megastore (There are exceptions for Fundraisers, Parties & Events, and Specialist Activities). You'll earn the following commissions on the retail prices - minus discounts and with no taxes included - on all of your sales:
-
Commission rates:
- 25% of gross revenue on all PGK Clubhouse Megastore online sales
To track your sales the PGK Clubhouse Megastore uses digital cookies which measure the length of time sales and clicks are tracked to your particular Conversion (Sales) Triggers. Durations of the digital cookies that track your sales are as follows:
- PGK Lifestyle Candidate in Training - 90 days
- PGK Lifestyle Associate Who Has Successfully Completed Training - 1 year (renewable after 1 year)
- PGK Lifestyle Associate Directors - 2 years
- Sr. PGK and Corporate Directors and Executives - Lifetime
PGK Affiliate Income Sales Conversion Triggers
Digital Links
An Digital Link is a web address (URL) that directs anyone who clicks on it to the PGK website or a specific PGK Business Page. From these platforms your customers can visit and make purchases on the PGK website.
We advise that you send or share your Digital Link with preferred contacts who you've informed beforehand that they'll be receiving it. If a contact isn't expecting your Link it can be mistaken for spam or a hacking attempt. For these reasons it's best not to use your Link for mass email campaigns.
Digital Banners (Creatives)
A Digital Banner - or Creative - is a visual link that functions like a Digital Link. Some Social Media platforms allow the use of Digital Banners. For those that don't, PGK Affiliate Partners can use Coupon Codes (see below).
In addition to tracking all clicks and sales your Online Banner is one of the most popular ways to engage your customers, supporters and associates. Using it is a great way to expand your market because any of its recipients can share it via:
- Emails
- Texts
- Social Media Posts
Coupon Codes
Coupon Codes are an option to Digital Banners (Creatives). They can be copied and pasted to any Social Media posts where they track the clicks and sales that these posts generate.
Coupon Codes are not automatically available through your Dashboard, but they can be created by you or by a PGK Affiliate Relations representative.
The traditional use of the word coupon implies a price discount. This isn't always the case with the term Coupon Codes. Often times it's simply a Sales Conversions tracking tool.
Email Trackers
An Email Tracker tracks the click and sales statistics generated by a PGK Affiliate email database. The database is created when an Affiliate Partner enters email addresses into their Dashboard, or when a customer makes a purchase or fills out a registration form after accessing a PGK site, Business Page, or Affiliate Link. Email entries are subject to PGK approval.
The PGK Business Model
The PGK Three Operational Fronts
PGK is a multimedia children's education and entertainment conglomerate that exists and operates on three fronts simultaneously:
- As a conglomerate of for-profit PGK Business Groups
- As the nonprofit PGK Scholarship in Education Fund
- As the PGK Lifestyle Distribution & Sales Division - PGK's distribution arm
As required by law, PGK's for-profit business groups and the PGK Lifestyle Distribution & Sales Division have been established and operate separately from the nonprofit PGK Scholarship in Education Fund. Still, all PGK Lifestyle Associates perform work that is related to all three Operational Fronts of the PGK business model. For example, all PGK business groups contribute a percentage of their proceeds to the Scholarship in Education Fund.
PGK Business Groups
PGK's vision of creating products, services and programs that support its mission finds expression in the work done by its for-profit Business Groups. The following are PGK's autonomous for-profit Business Groups:
-
Active Business Groups:
- PGK yClubhouse Megastore (megastore.pgkclubhouse.com)
- PGK Music Box
- PGK Educational Tools
- PGK Books
- PGK Activewear
- PGK Merchandising
- PGKTV
- PGK Music Publishing
-
Business Groups in Development:
- PGK Toys
- PGK Interactive
- PGK Concert Promotions
- PGK Films
- PGK Franchising
- PGK Licensing
PGK's Four Primary Elements
In the spirit of mission and vision fulfillment, all PGK products, programs and services produced by our Business Groups incorporate all or most of the following four (4) elements:
- The PGK Sound
- PGK Trademarked Characters
- Compelling Tales and Adventures
- Dr. Howard Gardner's Theory of Multiple Intelligences, which proposes that all children learn in ways unique to themselves. We will discuss this in greater detail later in Training.
PGK Sales Channels
Once mission and vision specific products, services and programs have been created - whether for profit or whether in service to the nonprofit PGK Scholarship in Education Fund - they are distributed through one of the PGK Lifestyle Recruitment & Expansion Division's Sales Channels, which are as follows:
- Active Sales Channels:
-
- Community Engagement
- Fundraisers
-
Sales Channels in Development:
- Corporate Sales
- Advertising
- Wholesale
- Concerts
- Events & Parties
- Sports Tournaments
As with its mission and vision, PGK's Business Model has been constructed to address the educational and entertainment needs of children while strengthening their communities. As stated earlier, it's also designed to accommodate each PGK Lifestyle Associates' work ethic, drive and entrepreneurial passion and allows for nearly unlimited income creation and career advancement. Due to partnerships with carefully chosen vendors PGK's product fulfillment capabilities are also unrestricted.
An Opportunity to Address Critical Needs
PGK's mission is an all-inclusive endeavor that is intended to serve all children regardless - for example - of their socio-economic status. However, we cannot dismiss the fact that there are populations of children who have a greater need for access to the products, programs and services we provide. Because of limited educational resources such as underfunded schools and overburdened teachers as well as the disturbing ascendancy of struggling communities many of today's children don't have sufficient access to effective and engaging educational tools, creative and performing arts opportunities, or other means to successfully advance their educational pursuits.
Relevant Literacy Statistics
Consider these statistics regarding the connections between illiteracy, juvenile crime, and the criminal justice system:
- The Department of Justice states, "The link between academic failure (juvenile) delinquency, violence, and crime is welded to reading failure."
- 85% of all juveniles who interface with the juvenile court system are functionally illiterate.
- Over 60% of inmates in America's prisons are functionally illiterate.
- Over 70% of inmates cannot read above a fourth grade level.
- Penal institution records show that inmates who receive help in becoming literate have only a 16% chance of returning to prison.
- Inmates who receive no help in becoming literate have a 70% chance of returning to prison.
- It costs U.S. taxpayers $25,000 per year to house a single inmate and nearly double that amount to house a juvenile offender.
Statistics such as these and an ongoing desire to empower children are the inspirations for PGK’s Adopt-A-Program to Read campaign.
Relevant Dental Hygiene Statistics
Statistics that demonstrate the difficulties some children have in maintaining good dental hygiene include the following:
- 25% of low-income children do not see a dentist before entering school.
- Low-income children are twice as likely to have untreated oral diseases than children not living in poverty.
- Tooth decay is the single most chronic childhood disease, more prevalent than asthma and hay fever.
- Higher levels of tooth decay are found in African American and Hispanic children with 80% of the decay being concentrated in 25% of children.
- Over 50 million school hours are lost each year due to the effects of poor dental hygiene.
Statistics such as these and an ongoing desire to empower children are the inspirations for PGK’s Adopt-A-Program for Health campaign.
The Solution
In addition to accessing traditional markets that cater to the educational and entertainment needs of children, PGK is uniquely positioned to access - through the nonprofit PGK Scholarship in Education Fund - markets that often have the greatest need for the products, programs and services we provide.
By deploying our Community Engagement Specialists and establishing Sponsor-Recipient relationships, PGK is able to provide our products, programs and services directly to communities nationwide usually at no cost to the Recipients.
PGK's Four Primary Elements
Dr. Howard Gardner's Theory of Multiple Intelligences
Dr. Howard Gardner's Theory of Multiple Intelligences illustrates the fact that all children learn in ways unique to themselves.
Verbal/Linguistic
The capacity to use language to express what's on your mind and to understand other people.
Logical/Mathematical
The ability to understand the underlying principles of some kind of causal system.
Visual/Spatial
The ability to present the spatial world internally in your mind.
Musical/Rhythmic
The capacity to think in music, to be able to hear patterns, recognize them, and perhaps manipulate them.
Intrapersonal
Having an understanding of yourself, of knowing who you are, what you can do, etc.
Interpersonal
The ability to understand other people.
Existential
To exhibit the proclivity to pose and ponder questions about life, death and ultimate realities.
The PGK Sound
Do you sometimes cringe when your child is singing a popular, new song because deep down you know it's too edgy?
We all know the hot, new song isn't always appropriate for kids, so we at PGK (Promiseland Global Kids) invite you to discover the amazing PGK Sound!
Presented by PGK Music Box, the PGK Sound both entertains and educates! Fun, engaging, and containing timeless lessons, songs from PGK help enhance your child's development much like great music enhances your favorite films.
Performed by beloved PGK characters such as PG, Kelly and Kevin the Kangaroos, these fun, new songs with engaging rhythms in multiple styles are perfect for your child to enjoy at home, school, parties, play dates, or on-the-go as they ride with you in the car! Even better, you and your adult family and friends can enjoy and groove to the PGK Sound without going crazy when your child wants to hear their favorite songs over and over again.
PGK's music is available in combination with most products and services found at megastore.pgkclubhouse.com. So, join your child in being among the first to discover the PGK Sound - fun for kids, cool enough for adults, and always inspiring and educational!
PGK Trademarked Characters
Compelling Tales and Adventures
Like The Adventures of Young Princess Promise
PGK Clubhouse Megastore Collections
PGK Megastore Collections are based on PGK Brands with each of them representing PGK properties/franchises that are developed and scaled domestically and internationally through various multimedia formats.
Current PGK Clubhouse Megastore Collections (megastore.pgkclubhouse.com) include:
- Promiseland Park
- The Adventures of Young Princess Promise
- The Baby Roos
- PGK Discover the Sound Seasonal Collections
- PGK Champions
- Mega Tienda en Español
- PGK Certified Parents, Family & Friends Gift Shop
- PGK Toys
- PGK's Family Value Department Store
*For more detailed information on PGK Megastore Collections see Module 2.